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Supporting female-led businesses ready for more quality clicks & enquiries.

This way for Pinterest and Virtual Assistant services.

When your processes flow, so does your energy.

Staebel & Co. is founded on the belief that our businesses should nurture our lifestyles. As women with many different hats to wear and plates to spin, it’s essential that our operations and systems take care of things without taking our time away from the areas where our expertise and enjoyment are best placed. 

Effective processes tick things off your list and achieve action - and I promise you, they’re not as overwhelming as they may first appear. Quite the opposite, actually.

If I placed a guess…


You’re full of ideas, but fully out of time and energy to make things happen. You’re squeezing in admin tasks outside of when you actually want to be working. You’re feeling frustrated at not doing the things that really bring you joy - you know, the reason you started your business in the first place.

not the other way around.

Processes that work for you, 

Just like the saying ‘It takes a village to raise a child’, I believe the same is true for your business.

Of course, there are the start-up chapters where we are doing allll the things; however, for many of us, we reach a point where we simply don’t have the time, knowledge (or motivation) to keep our businesses moving and growing solo.

Born out of personal experience and professional expertise, I founded Staebel to provide women in business with the support I know is so needed when you are doing everything solo and juggling multiple other roles. Staebel & Co is created to be that someone who can step in with calm, clarity and the know-how to help your content reach people who are already searching for your expertise, bring more of them to your website (and offers) and make sure everything behind the scenes is ready when they enquire. Think intentional visibility and practical business support so you can offload the overwhelm and refocus on the things that light you up.

L - Liberating

E - Energised

B - Balanced

E - Effective

A - Aligned

T - Trustworthy

S - Supportive

Staebel & Co. is guided by more than just getting things done. 

The manifesto
Words from the Co.

“Sam will be your absolute wing woman. She's the friend you didn't know you needed and she'll keep you so motivated and excited when it comes to building your business."

"She'll share every win with you, she'll be your support when things haven't quite gone to plan. She's truly in every element with you. Sam has been an absolute asset when it comes to software knowledge, streamlining processes and upgrading everything I share with clients.

I can't imagine running my business without Sam by my side.”

Janine @ Janine McGee Nutrition

Zoe @ The VIBE Education

"Sam is kind, supportive and incredibly adaptable-she's everything I could ask for in a virtual assistant and I cannot recommend her and her services enough!"

“I was really nervous to find a new virtual assistant to help with my business but I couldn't be happier with Sam and the support that she provides.

Not only am I confident with the day to day tasks being managed but the mental load and freedom I've experienced since working with her has been priceless.

A truly are a wonderful human and a fantastic support to my business.


Laura @ Rawreth Equestrian Centre

“Sam has been an asset to REC since December 2023. Her role as a virtual assistant has been both essential and vital to the ongoing success of the business."

"Communication and customer service has been at the forefront of Sam’s role and her self motivation and excellent time management skills have ensured timeous and accurate responses to business needs and customer demands.

Sam’s accurate I.T skills and her attention to detail has helped to ensure the smooth and efficient running of an extremely busy and expanding business.”



Harriet @ HEO HQ

"She takes care when she's working on your business and I really appreciate that as it's quite scary handing off tasks!"

“Sam is great, really efficient and gets everything done when it's needed and she has great comms around deadlines, if she isn't sure she will complete something she lets you know. "

At your service.

Efficient behind-the-scenes support begins here...

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